Master's degree Cross-media Marketing Communication

eLAC - eLearning Academy
Master of Arts (M.A.)
2 semester(s)
Study location:
distance learning
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Do you want to deepen your knowledge of cross-media marketing communication and increase your career opportunities? Would you like to study independent of time and place and decide for yourself how much time you want to spend on your continued education? Does your professional experience leave you with the feeling that you cannot learn anything new in a bachelor’s degree programme? Would you still like to round off your expertise academically and thus improve your professional standing? Have you already completed a degree in marketing and now find yourself in the communications and marketing industry and urgently need more expertise in the field? Are you looking for an interdisciplinary study programme that merges the know-how of various institutes and many years of experience? And all this in combination with individual support? Then, the online study programme Cross-media Marketing Communication (MA) International is right for you!

Course contents

First learning stage
  • Scientific writing and empirical social research
  • Marketing basics
  • Basics of communication
Second learning stage
  • Integrated communication management
  • Practice area marketing communication
  • Event communication
  • Text and visualisation
  • Public relations
  • Communication campaign and design
Third learning stage
  • Image-oriented marketing communication
  • Sales-oriented marketing communication
  • Current trends in marketing communication
  • Reputation management and crisis communication
  • Law and ethics for the communications industry
  • Seminar for the master's thesis
  • Master's thesis

Admission requirements

You can study in our online master programme if you have an internationally recognised bachelor’s degree or equivalent professional experience. During your studies in marketing communication, you will complete 14 of the 15 modules by working out the assigned tasks and one module through an examination. At the end of your studies, you will present your master thesis in the filed of cross-media marketing communication to a small board of examiners online or on-site.

8.900,- € (no additional taxes)

The eLAC method

Finally, stress-free studies combined with individual support.
The fear of classic exam situations, an aversion to group work, in which the coordination of tasks uses up more energy that doing the tasks themselves, the memory of impossible schedules due to mandatory face-to-face studies and a lack of practical relevance  - these are just some of the things that students don't want to face. Studying with the eLearning Academy (eLAC) means: a pleasant way to deliver with personal feedback, independent of time and place, a resource-conserving study programme without travel times and travel costs, courses with module managers that have close ties to the working world, solid basic knowledge with the advantage of consistent quality, combined with up-to-date cases and the transformation of knowledge into competence.

We sometimes call it the eLAC method and we are constantly improving it to serve our favorite disciplines: communication, marketing, sales and management.
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         Master's degree Cross-media Marketing Communication

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           Master's degree Cross-media Marketing Communication


In 2016, the eLearning Academy "fell into its founders' laps". Prof. (FH) Dr. Silvia Ettl-Huber and Prof. (FH) Dr. Michael Roither are actually two busy professors at the University of Applied Sciences Burgenland. Both had previously worked at the Danube University in Krems, Austria, and both were still sceptical when it came to distance learning at the time.

The two happened upon a blended learning study that looked at programmes that are based on mailing study materials to students and the two made an interesting observation. On average, students who worked with a higher proportion of distance learning were got slightly better grades than the students in face-to-face programmes at their final exams. This made them think. It suddenly seemed logical that a consistently growing, updated and multimedia-based study content would ensure consistent teaching quality. Above all, distance studies offer a comprehensive line of subjects.

Where there is a thought, a way is soon found. The Austrian Institute of Management at the FH Burgenland let the founders pursue their idea to the end and so they built a course of study based entirely on distance learning. Enriched with the secret ingredients, the founders bring along from decades of experience in part-time education and training.

eLAC - eLearning Academy

Esterhazystraße 37
7000 Eisenstadt